Build SEO seasonality projections with Google Trends in Python

Here’s how you can use Python and some very basic Excel functions to build your SEO traffic goals. Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO channel. 

To set realistic goals, we first need to understand how much traffic we can reasonably drive from SEO this year. To figure this out, we must first answer a few questions:

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